The Google TMS?

Is Google TMS a serious potentiality?  This we know: Google is a company on the move, making inroads into businesses far outside Internet search, and they’re well equipped to succeed.  The most recent example comes in the form of Google’s attempt to assimilate another internet goliath – Amazon.  See the Wall Street Journal article about their (don’t be) ‘evil’ plan.  Then join us over the fold as we imagine what a GoogleTMS would look like.

Consider that Google already delivers numerous applications and services that could be easily repurposed as the primary building blocks of a TMS.  Here’s how their existing technologies and tools correlate to the features and functionality currently available in top-tier, cloud-based TMS solutions like UltraShipTMS.

GoogleMaps, Google Navigation and Gmail could be effectively strung together to build routing guides and tender loads to carriers. Google Correlate is a tool that identifies patters related to real world trends and we suspect would be useful at assisting route selection based on any number of specified business requirements.  Bake in the SKU-level information already cataloged by Google Shopping and you have some pretty solid visibility for load building, track and trace, etc.

The web-accessibility and collaborative capabilities of Google+ and Gmail could perhaps be retooled to offer the web-based carrier portals and vendor portals we see offered by contemporary TMS solutions.

Using GoogleMaps, Navigation and FeedBurner with their real-time traffic information overlays, Google Calendar for managing pickup/delivery appointments and Google Correlate to identify patterns, a GoogleTMS would be able to offer a pretty robust transportation optimization tool enabling efficient load building, route planning, back haul management and more!

GoogleDocs is a nifty, web-based documents tool which could easily be re-imagined as a tool to produce, catalog and store such things as bills of lading, shipping  manifests and other relevant TMS documentation.

Google Fusion Tables – used for gathering, visualizing and sharing data – could be a dynamite suite of reporting tools for BI analytics.

Google Translate and other Google Language tools would ensure the GoogleTMS would be a global solution, supporting international shipping as well.

View all of this against the backdrop of a supply chain management industry which currently joins numerous other industries in an embrace of Big Data science to derive dramatic improvements in efficiency. Then ask yourself, “How long will it be before we witness the birth of Google ERP to compete with Oracle or even Google TMS?”  After all, if data (and the analytics it unleashes) is the lifeblood of business systems, then who is better situated than Google to field a world-class tool for logistics automation?

These and many, many more offerings from Google could be marshaled into the service of transportation management goals.  There is certainly no shortage of algorithmic and computational power at Google to apply to rate and route optimization and the many complex business challenges leading TMS programs are called upon today to solve.   Google also leads in the development of mobile technologies which are of great value to transportation.  With Google already ubiquitous in the marketplace, integration with nearly any software or solution is already simplified.

Perhaps there are already some crack teams of Googlers in a room somewhere in Mountain View working on this idea.  We certainly wouldn’t be surprised.

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